Establishing direct and personal contact with our customers and providing professional all-round support is particularly important to HOCHDORF. Infant formula is a very sensitive product and requires competent and intensive customer advice and support. The Sales Team supports our business-to-business customers before, during and after the order process.

Specialist sales units

The Baby Care division is dominated by exports. Around 95 per cent of our infant formula is sold to end consumers abroad. The regional specialists in each unit are familiar with the unique issues and legal regulations of the individual regions, enabling them to provide optimal customer support and advice. All the teams are also qualified to support customers in Europe.

Each Regional Sales Team has a sales or key account manager and sales support staff. The key account or sales managers support their customers personally, visit them on site worldwide and are always the first point of contact. They launch new projects, conduct negotiations, set prices and draw up contracts.

ONE HOCHDORF – a vision that everyone buys into at HOCHDORF. Happy and satisfied customers are what drive us. That’s why our Sales Team does its best every day.

Each Regional Sales Team has a sales or key account manager and sales support staff. The key account or sales managers support their customers personally, visit them on site worldwide and are always the first point of contact. They launch new projects, conduct negotiations, set prices and draw up contracts.

The Sales Support Team then takes over: dealing with the orders, coordinating the production with the Planning Department and working with logistics staff to organise transportation. As well as different formulations, many customers also have their own labels and packaging, which makes it complex and challenging to process infant formula orders.

360° service – from registration to marketing

Alongside our Sales Team, our registration and packaging specialists are also on hand to support customers. As well as product registration in new target markets our specialists can help create and monitor packaging. HOCHDORF also offers its customers marketing support, sales promotion material as well as product and sales training courses. These services are provided by our Nutrition Marketing employees. In summary: HOCHDORF provides a one-stop 360° service tailored to customer requirements.

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Our sales team in discussion with a customer. (Photography: Brigit Willimann)